Marketing strategist · Growth operator · Storyteller

I turn complex products into clear stories that move people.

I build go-to-market programs, digital experiences, and demand engines for B2B technology. The common thread is sharp positioning connected to measurable growth.

See selected work ↓
18.96×campaign ROI
+32.5%organic sessions YoY
+125%quarter-over-quarter forms
13.5 → 8.4average search rank

01 / Selected work

Strategy with receipts.

Not just what launched. What changed because it did.

Zero-to-one go-to-market

Launching a new decision intelligence brand from the ground up.

For accesso Intelligence, I helped translate a sophisticated data platform into a distinct market position, a scalable digital experience, and an integrated launch engine.

My role

GTM strategy · Positioning · Web strategy · Content · SEO · Analytics · Demand generation

The build

A new brand presence and 40-page Webflow site spanning industries, roles, use cases, products, and resources.

Visit accesso.ai
accesso.ai
Ask better questions.
Make smarter decisions.

Decision intelligence for the experience economy.

What's driving attendance this week? →

Digital growth engine

Turning a global corporate website into a measurable growth channel.

At accesso, I connect content, search, paid media, analytics, and conversion strategy to improve how buyers discover the brand and how marketing proves impact.

+36.4%organic clicks
+54.5%referring domains
47top-10 keywords
Visit accesso.com
ADMIT ONEaccessoTechnology for unforgettable experiences
GROWTH18.96×campaign ROI

Entrepreneurial venture · Co-owner & growth lead

Bringing a blue-collar service business into the modern era.

As co-owner and growth lead, I built the growth engine behind Kansas City TV Mounting. A polished local brand and paid acquisition strategy work alongside AI-powered workflows that move customers from first text to scheduled appointment.

My role

Brand strategy · Website · Paid acquisition · Customer journey · AI workflow automation · Growth operations

The shift

Modern, responsive customer experience on the front end; automated lead response, texting, and scheduling behind the scenes.

Consistentinbound pipeline
Profitablebootstrapped venture
15+five-star reviews
Visit Kansas City TV Mounting

BUILT TO RESPOND

Even when we're
on the job.

01New leadWeb · call · text
→
02QualifyAI-assisted reply
→
03ScheduleAutomated booking
● New installation booked 6:30 PM

02 / What I do

01

Position the story

Find the clearest, most ownable way to explain why a product matters, then make it useful across channels.

02

Build the engine

Connect web, SEO, content, paid media, nurture, events, and enablement into one coherent growth system.

03

Prove the impact

Instrument the journey, define meaningful measures, and turn performance data into the next smart move.

03 / About

Alex Oretsky

Equal parts strategist, builder, and problem-solver.

I'm a B2B marketing leader who likes complicated products, ambitious builds, and work that can be measured. My path spans recruiting, talent strategy, integrated marketing, and product GTM. It means I think deeply about both the story and the human on the other side of it.

I'm at my best in the space between strategy and execution: shaping the plan, getting into the details, and building enough trust across teams to make the work real.